Your 30-Day Pool Deck Launch Calendar

From plan to first leads — one day at a time.

You've got the strategy. You've got the assets. Now it's time to launch. This calendar gives you 30 focused days of action — from getting your brochures into print to landing your first qualified leads. Tick off each day as you go. By Day 30, you'll have a live marketing engine generating real enquiries across Brisbane, Gold Coast and the Sunshine Coast.

ADMIN & SETUP
MARKETING ASSETS LIVE
SALES & CALLS
PARTNERSHIPS & OUTREACH
WEEKEND / FLEX DAY

Key Launch Targets

"Discipline equals freedom."

WEEK 1 — FOUNDATION

Get your house in order

DAY 01 / MONDAY
ADMIN

Review all 17 marketing assets in your launch kit

⏱ 2 hours

Why: You can't deploy what you haven't seen. Skim each link, note any tweaks needed.

DAY 02 / TUESDAY
ADMIN

Email your web developer with the website copy + landing page

⏱ 30 mins

Why: Web build takes 2-3 weeks — start it NOW so it's live for Week 4.

DAY 03 / WEDNESDAY
MARKETING

Print 250 brochures at Officeworks (350gsm gloss, double-sided color)

⏱ 1 hour + 24hr turnaround (~$120-150)

Why: This is your physical sales weapon — needed for partner outreach from Day 8.

DAY 04 / THURSDAY
ADMIN

Set up Google Business Profile for BRISBANE (use hero images)

⏱ 45 mins

Why: Free local SEO + Google Maps presence = instant credibility.

DAY 05 / FRIDAY
ADMIN

Set up Google Business Profiles for GOLD COAST + SUNSHINE COAST

⏱ 1.5 hours

Why: Three regional profiles = 3x the local search exposure.

DAY 06 / SATURDAY
FLEX

Fix typo on /decks-built ("creatinine" → "creating") + add "Pool Decks" to your nav

⏱ 15 mins

Why: Quick win — fixes credibility issue, surfaces your new specialty.

DAY 07 / SUNDAY
REST

REST — Plan Week 2 calendar in the evening (15 mins)

⏱ 15 mins

Why: Recharge. Even contractors need Sundays.

WEEK 2 — GO-TO-MARKET

Get visible

DAY 08 / MONDAY
PARTNERSHIPS

Pick up your printed brochures from Officeworks

⏱ 30 mins

Why: Today they go to work. Carry 30 with you everywhere.

DAY 09 / TUESDAY
PARTNERSHIPS

Visit 5 real estate offices — leave 5 brochures + a card at each reception

⏱ 2 hours

Why: Real estate agents see homes needing pool deck upgrades EVERY day.

SCRIPT: "Hi, we're YBMT Pool Decks — SEQ's pool deck specialists. Mind if I leave a few brochures at reception?"
DAY 10 / WEDNESDAY
ADMIN

Sign up for Mailchimp (free) + paste in your 5-email nurture sequence

⏱ 1.5 hours

Why: Once leads start coming in, this works automatically — no manual follow-up.

DAY 11 / THURSDAY
MARKETING

Schedule your first 5 Instagram posts using Meta Business Suite (free)

⏱ 1 hour

Why: 3 posts per week minimum to build social presence.

DAY 12 / FRIDAY
PARTNERSHIPS

Visit 5 pool shops/showrooms — leave brochures + introduce yourself

⏱ 2 hours

Why: Pool shops talk to people about to buy pools — exactly your ideal customer.

DAY 13 / SATURDAY
FLEX

Brochure drop in ONE affluent suburb (Buderim, Noosa, or Hamilton — pick one)

⏱ 2-3 hours OR $0.20/letterbox via service

Why: 500 letterboxes = ~5-10 enquiries for a premium niche.

DAY 14 / SUNDAY
REST

REST — Light review of partner contacts made

⏱ 15 mins

Why: Recharge.

WEEK 3 — ACTIVATE PAID + ORGANIC

Turn on the lead engine

DAY 15 / MONDAY
ADMIN

Open a Meta Ads Manager account (business.facebook.com — free)

⏱ 1 hour

Why: This is where your paid ads will run.

DAY 16 / TUESDAY
MARKETING

Set up 3 Meta ads: Ad 02, Ad 05, Ad 07 — $75/day each

⏱ 2 hours

Why: BUDGET: $1,575 over 7 days. First test — find best performer before scaling.

DAY 17 / WEDNESDAY
MARKETING

Publish Blog Post 1 ("Brisbane Pool Deck Cost") with developer

⏱ 30 mins

Why: SEO compound effect — every post = traffic for years.

DAY 18 / THURSDAY
MARKETING

Post Instagram Post 1 + Story tease about new pool deck specialization

⏱ 20 mins

Why: Announce the pivot to your existing audience.

DAY 19 / FRIDAY
MARKETING

Check Meta Ads — track Cost Per Lead (CPL) for each ad. Note which is winning.

⏱ 30 mins

Why: Daily monitoring catches problems early.

DAY 20 / SATURDAY
FLEX

Visit 3 more real estate offices in a different suburb cluster

⏱ 1.5 hours

Why: Saturday open homes = agents in the office.

DAY 21 / SUNDAY
REST

REST — Review the week's lead enquiries (if any)

⏱ 20 mins

Why: Celebrate small wins.

WEEK 4 — OPTIMIZE + REFER

Refine and scale

DAY 22 / MONDAY
MARKETING

Kill underperforming Meta ads. Scale the winner by 30% ($75 → $98/day)

⏱ 30 mins

Why: Stop wasting on losers. Pour fuel on winners.

DAY 23 / TUESDAY
PARTNERSHIPS

Build your "30 Target Partner" hit list (10 architects, 10 pool builders, 10 agents)

⏱ 2 hours

Why: Architects → Houzz. Pool builders → SPASA QLD. Real estate → REIQ top producers.

DAY 24 / WEDNESDAY
PARTNERSHIPS

Email 10 architects with the Referral Partner Kit + intro script

⏱ 2 hours

Why: Architects send the highest-value projects.

DAY 25 / THURSDAY
MARKETING

Publish Blog Post 2 (Composite vs Hardwood) + share to LinkedIn

⏱ 30 mins

Why: Compound SEO + position yourself as the expert.

DAY 26 / FRIDAY
MARKETING

Post Instagram Post 4 (Materials Comparison Infographic) + Story carousel

⏱ 30 mins

Why: Educational content = saves + shares = more reach.

DAY 27 / SATURDAY
FLEX

Brochure refill at any real estate offices running low

⏱ 1 hour

Why: Keep your physical presence active.

DAY 28 / SUNDAY
REST

REST

⏱ 0 mins

Why: You've earned it.

DAY 29 / MONDAY
SALES

Follow up any leads that didn't immediately book consultations

⏱ 1 hour

Why: Most sales happen after the 3rd follow-up. Use the sales script.

DAY 30 / TUESDAY
ADMIN

🎉 LAUNCH COMPLETE — Review 30-day metrics. Plan the next 30 days.

⏱ 1.5 hours

Why: TRACK: leads, CPL, consultations, quotes, projects, revenue pipeline.

30-Day Metrics Scorecard

Metric Week 1 Week 2 Week 3 Week 4 TOTAL
Leads received
Consultations booked
Quotes sent
Projects closed
Revenue pipeline ($)
Ad spend ($)
Cost per lead ($)
Partner contacts made

"What gets measured, gets managed." — Peter Drucker

Quick Reference Resources

Your Assets

  • Brochure (for printing) https://www.genspark.ai/api/files/s/9iBnUw9p
  • Website Copy Doc https://www.genspark.ai/doc_agent?id=17db2f06-ebfa-44e6-9573-7f15ed16df4f
  • Landing Page https://www.genspark.ai/api/files/s/G57Kmp4U
  • Buyer's Guide PDF https://www.genspark.ai/api/files/s/gqRxDrQR
  • 5-Email Nurture Sequence https://www.genspark.ai/api/files/s/Zg5j08Mj
  • 10 Meta Ad Variants https://www.genspark.ai/api/files/s/TtKcpKGK
  • 5 SEO Blog Posts https://www.genspark.ai/api/files/s/TY97PXXr
  • Referral Partner Kit https://www.genspark.ai/api/files/s/kZlLp2EI
  • Sales Phone Script https://www.genspark.ai/api/files/s/6YRMW1z4
  • 24-Slide Pitch Deck https://www.genspark.ai/agents?id=d0f55804-43ce-4d19-92cc-092994f5a1d3
  • 10-Slide Pitch Deck https://www.genspark.ai/agents?id=f184574d-fe4a-4586-a8d8-9e4cbddcc868
  • Logo https://www.genspark.ai/api/files/s/nvT30S4F

Key Platforms

  • Google Business Profile google.com/business
  • Meta Business Suite business.facebook.com
  • Mailchimp (free tier) mailchimp.com
  • Houzz (for architects) houzz.com.au

Key Contacts

  • Officeworks (printing) officeworks.com.au
  • SPASA QLD (pool builders) spasaqld.com.au
  • QBCC verification qbcc.qld.gov.au

"You won't finish what you don't start. Day 1 is today."