The YBMT × CoSai Construction Joint Venture is a 3-year strategic build that takes Your Building & Maintenance Team from $5M to $10M in revenue across South-East Queensland — operating as one master brand, three endorsed service lines, three regional markets.
The 3 × 3 Build Status Matrix — nine cells, three streams (Strategy · Assets · Story), scored honestly. Answers "what's done, what's partial, what's empty, and what do we build next?"
Think of this like Uber Eats. One trusted master brand — YBMT — with three clearly-labelled "doors" customers can walk through: Decks, Renovations, and Termite Repairs. We open those three doors in three regions — Brisbane, Gold Coast, Sunshine Coast — and we have three fixed years to turn the structure into a $10M business with $1M net profit.
The three-year financial path Sinbau (CoSai's JV partner) is funding against.
The numbers above are not three independent goals. They are one compounding system: build the foundation in Year 1, scale on it in Year 2, mature it in Year 3. The 34% gross margin stays constant — we grow by selling more jobs, not by squeezing supplier costs.
Carla's milestone payout per year, contingent on hitting each year's NP target. Total: $750K over the JV term.
Nine cells. Every dollar of revenue traces back to exactly one of these. Every marketing asset, every job, every team member sits inside one or more of these nine boxes.
| Service Line ↓ / Region → | Brisbane | Gold Coast | Sunshine Coast |
|---|---|---|---|
YBMT Decks Pool decks, outdoor entertainment, carpentry | YBMT Decks Brisbane | YBMT Decks Gold Coast | YBMT Decks Sunshine Coast |
YBMT Renovations Unit & apartment renovations | YBMT Renovations Brisbane | YBMT Renovations Gold Coast | YBMT Renovations Sunshine Coast |
YBMT Termite Repairs Termite damage repair (channel-led) | YBMT Termite Repairs Brisbane | YBMT Termite Repairs Gold Coast | YBMT Termite Repairs Sunshine Coast |
One master brand, three endorsed descriptors. Like Uber Eats / Freight / Health.
South-East Queensland's three economic engines. Same playbook, three local overlays.
FY27 build · FY28 scale · FY29 mature. The JV term is fixed — the trajectory is not.
How a stranger becomes a paying customer — and what we measure at every stage.
We buy attention (Paid Ads) and we earn attention (SEO + AI Agent search). Both routes funnel into the same landing pages.
The Buyer's Guide is the requalification layer. People who download it self-select as serious; those who don't, drop. We protect the sales team's time.
We issue ~$200K of quotes per week. We win 50–75% of those. That's $100K–$150K of new sales per week — the Year 1 run rate to $5M.
How $5M of sales becomes $500K of net profit. Read the triangle from top to bottom.
Manage the margin — protect 34% GPM job by job.
Quote = actual cost — no scope creep, no margin leakage.
The diagram leaves a marker at 15% NPM as the stretch ceiling. Every basis point above 10% is upside Carla & Sinbau share on the milestone math.
These five operating KPIs are the heartbeat. A repeated breach is an operational red card — not a "we'll do better next week."
From RFQ submitted to first human contact.
Site-visited quotes delivered within one business day.
Active follow-up after quote sent, then sequenced cadence.
Quoted jobs converted to signed contracts.
Zero tolerance for repeating KPI breaches. Root-cause review triggered.
tells us where we have to land — $5M → $7M → $10M with 10% NPM.
tells us how we get the revenue — funnel a stranger to a signed customer at 50–75% strike rate.
tells us what a healthy job looks like — protect 34% GPM, $X overheads, 10% NPM.
The 3 × 3 grid is where the system runs. Nine cells. Three years. One playbook. One scoreboard.
22 launch-ready assets across 10 categories — brand · capability statements · website · lead magnet · sales · paid ads · email · print · partnerships · execution. One cell of the 3 × 3 grid is finished.