Four sequential stages turn a stranger into a paid, completed job — with profit protected end-to-end. Every team member fits inside one stage. Every system, document, and KPI maps to one stage. Read left-to-right.
First human contact. Build rapport. Qualify intent.
"We left you with some information." Send the credibility pack.
The lead asks for a price. Capture, route, and time-stamp.
Compute the quote, issue it, follow up systematically until decision.
Quote converts. Lock the deal in the system immediately.
Convert a "Won" status into a legally binding, drawdown-staged contract.
Take the signed contract and translate it into labour + materials schedule.
Deliver the job protecting GP margin. Every basis point is profit.
Defends top-of-funnel volume — without a steady BD rhythm, the funnel starves.
Defends strike rate — without 24-hr turnaround and follow-up, $200K of quotes/wk evaporates.
Defends cash flow — drawdown-staged contracts mean money lands as milestones, not at the end.
Defends 34% GP margin — the difference between a $5M business and a $500K NP business.
If revenue is short, look at A (not enough leads) or B (poor conversion). If revenue is fine but profit is short, look at D (margin leakage). If cash is tight despite winning work, look at C (drawdown stages too back-loaded).
Aroflow + CRM + Master Builders portal are the spine. Every stage writes to one of these systems — so reporting (Pillar 12) reads the chain end-to-end without spreadsheet acrobatics.