Ready to see the new marketing materials for the 3 × 3 strategy?
This is the actual inventory — every asset that exists today, organised the way the Marketing Funnel calls for it: brand → website → lead magnet → sales → paid → email → print → partnerships → execution. Click any card to open the file. This is the first finished cell of the 3 × 3 grid: YBMT Decks (Pool Decking) · SEQ-wide.
This launch kit was built as "YBMT Pool Decks". Under the Uber-Eats naming convention we locked (1 master brand · 3 endorsed service-line descriptors), the correct presentation is "YBMT Decks" with Pool Decking as a sub-product. Some assets still say "YBMT Pool Decks" — that needs a copy pass before public launch. Treat the assets below as content-ready, naming-pending.
Brand
Used everywhere · upstream of the funnelVisual identity assets — logo + 6 hero photographs
Capability Statements
Pre-sales BD · Print + PDFGerry's BD pack · cover page for every first meeting + follow-up email
Website
Awareness → Consideration · DigitalThe destination layer — where every paid + organic click lands
Lead Magnet
Consideration → RFQ · Digital + PrintThe middle-of-funnel hinge — converts anonymous traffic into named, sequenced leads
Sales
Hand-off · Marketing → Value Chain A (BD)The phone-handle that turns an RFQ into a booked site visit
Paid Ads
Awareness · Digital — Paid MediaBuy attention — Meta + Google · ad copy + 2 hero videos
/static/marketing-mix/06-paid-ads/video-ad-landscape-16x9.mp4 Download/static/marketing-mix/06-paid-ads/video-ad-vertical-9x16.mp4 DownloadNurture downloaded leads from cold to quote-ready
Real estate offices, pool shops, brochure drops
Partnerships
Pre-sales BD · ChannelGerry's referral motion — architects, pool builders, real estate
Execution
Operating cadenceThe 30-day launch playbook — Week 1 foundation → Week 4 optimise
90-day projected outcomes
From the launch kit READMEThree investment tiers. Based on $35K average project value · 20% close rate on qualified quotes. This is one cell of the 3 × 3 grid (Decks · Pool Decking · SEQ-wide).
| Tier | Monthly ad spend | Expected monthly leads | 90-day pipeline |
|---|---|---|---|
| Starter | $1,500 – $2,000 | 8 – 12 | $200K – $315K |
| Growth recommended | $3,000 – $4,000 | 15 – 25 | $315K – $525K |
| Aggressive | $5,000+ | 25 – 40 | $525K – $840K+ |
Reference: Marketing Launch Kit README · derived from SEQ pool deck CPL benchmarks + YBMT historical close rate.
1 cell finished · 8 to go
The 22-file inventory above is the complete Definition-of-Done for one cell: YBMT Decks · Pool Decking · SEQ-wide. That cell is roughly 95% ready (naming pass + cap-statement rewrite outstanding). The 3 × 3 strategy needs 9 such cells — and within Decks alone there are also Outdoor Entertainment (non-pool) and Composite-vs-Timber sub-products to extend into.
- 6 hero photographs + logo
- Landing page · 5 SEO blogs
- 15-page Buyer's Guide
- Sales phone script
- 10 Meta ad variants + 2 videos
- 5-email nurture sequence
- A4 brochure · Referral kit
- 30-day launch calendar
- Naming pass: "YBMT Pool Decks" → "YBMT Decks (Pool Decking)" across all assets
- Cap statement rewrite × 3 (segmentation defects)
- Region clone × 2 (Gold Coast + Sunshine Coast LPs)
- GBP setup × 3
- UTM tracking links + GA4 + CRM lead-record schema
- Renovations LOB full kit (pending channel architecture)
- Termite Repairs LOB full kit (cap statement only today)
- Master visual identity decision (refresh vs rebuild)