The single page that answers "where are we?" Nine cells — three service lines × three regions — scored honestly across the three streams of work: Strategy (the Top-4 thinking on GitHub), Assets (the deployable marketing kit), and Story (this intranet's presentation layer).
We have deep Top-4-tier strategy covering all three service lines (especially Termite at 4,085 lines), but it's Brisbane-heavy and the regional variants for Gold Coast and Sunshine Coast are 25–35% complete. We have one fully built deployable kit (Resort Yards · 22 assets, region-agnostic but Brisbane-fittable) which is the prototype that proves the strategy is real. The other 8 of 9 cells need their own kits — but most arevariants of the Resort Yards template, not full rebuilds from zero.
The honest read: we're not behind. We're 1.5 of 9 cells into the build — exactly where a real engagement sits at this stage. The next decision isn't "build more theory" — it's "which cell do we make deployable next, and in what order?" The answer below is dictated by revenue, not effort.
Rows sorted by revenue contribution. Each cell scored 0–100 across Strategy · Assets · Story.
4,085-line GTM + 1,387-line JTBD doc · 12 pillars · 4 trigger-led JTBDs locked · 5 personas mapped
View sourceSeedance 2.0 cinematic hero video (8s, 1080p, 10/10 luxury tier) · 48-Hour Scoped Quote seal · 5 doctrine-compliant pages
View sourceLive hub + 4 JTBD landing pages at /termite · anxiety-first doctrine · Insurance-Grade DBA · 48-hour scoped quote frame
View sourceAdd capability statement (Brisbane) · clone for Gold Coast + Sunshine Coast
After Brisbane kit ships, regional variants (5–7 swap-ins, not a full rebuild)
Regional variant after Brisbane kit
2,454-line pools GTM + 338-line gap analysis + Resort Yards rebrand executed · 7 DBAs codified · 4 JTBDs locked
View sourceResort Yards build: DBA-3 seal + 3 archetype heroes + DBA-6 sonic mnemonic + capability statement (Brisbane) · zero "Free Quote" violations
View sourceLive hub + 4 JTBD landing pages + printable capability statement at /pools · category-defining frame · "Built like it's our own home" closing
View sourceWire lead-magnet downloads (Cloudflare KV or third-party) · ship to Cloudflare production
Regional variant after Brisbane Pool kit is locked
Regional variant after Brisbane Pool kit
2,095-line units GTM · 63 Brisbane refs · "Renovations That Settle Quietly" frame · MEDDPICC dual-buyer scorecard
View sourceLowest priority by revenue · build last
Defer · low revenue contribution · revisit FY28
Defer · low revenue contribution · revisit FY28
Revenue-weighted order to fill the empty cells. Horizontal Hybrid — per the locked Sequencing Decision v1.
Close the gaps from POOLS-GAP-ANALYSIS-v1 (6.4/10 → 9/10). Tag the 22-asset kit explicitly as Pool-Brisbane. This becomes the template.
Highest revenue contribution (25% of Y2). Clone the Resort Yards structure — 10 sections, 22 artefacts — swap the photography, copy, and case studies. Strategy is already 90% complete.
Not full rebuilds — swap-ins. Per region: capability statement (already partial), LP variant, Meta ad geo-targeting, 1 case study, regional testimonials. ~5–7 swap points per cell.
11% of Y2 revenue. Strategy is solid (2,095 lines · MEDDPICC scorecard · dual-buyer frame). Build creative kit using template.
Combined 4% of Y2 revenue. Revisit in FY28 once Termite and Pools cells are operating. The right answer is sometimes "not yet."
Three streams, three altitudes. None is more important than the others — they stack.
The Top-4 consulting brain. The why and the how it should work. Lives on GitHub main branch.
The Tuesday-morning deployable kit. The what gets sent and shown. Lives in /marketing-mix.
The presentation layer. How Carla shows it to the JV partners and the team. Lives on this intranet.
Strategy scores reflect actual line counts and region-mention frequency in the GitHub main branch (audited 2026-06-23). Specifically: Termite 4,085 lines (Brisbane 68 refs / GC 28 / SC 26), Pools 2,454 lines (Brisbane 73 / GC 13 / SC 6), Units 2,095 lines (Brisbane 63 / GC 2 / SC 2). Asset scores reflect the 22-file inventory in /marketing-mix. Story scores reflect what's actually built on this intranet.
Overall engagement score is revenue-weighted — a Brisbane cell counts more than a Sunshine Coast cell because the Y2 revenue mix says it should. This is not optimism; it's the same maths you'd use to triage a portfolio.